Experienced Copywriter, Editor and SEO Content Writer from Mumbai
From first draft to final SERP ranking, I’ve worked across every stage of the content lifecycle. It starts with strategy, then writing copy that converts and editing it into shape. From there, it moves into leading the teams who deliver it and optimising it to actually get found.
About me, briefly.
I started as an SEO content writer in 2015 and grew into copywriting, editing, and team leadership across agencies with clients in India and abroad. Today, I help lead a content team in Mumbai, briefing writers, editing their work, and building strategy that earns its place in every quarterly review.
What I do, across the funnel.
Content Strategy
Mapping what to create, for whom, and why it’s worth their attention, before a single word gets written.
SEO & Keyword Research
Finding what people are actually searching for, then building content around real intent and results.
Copywriting
Brand, web, social media and long-form copy written to hold attention and move people to act.
Team & Workflow Leadership
Briefing writers, running calendars, and keeping quality consistent across a growing roster.
View My Portfolio: Every piece, in one place.
Work Experience
Operating in a multi-level capacity as a writer, editor, and manager, executing high-quality content and managing end-to-end lifecycles for major client accounts.
Served as an adaptable freelance copywriter, managing narrative scriptwriting, digital assets, and print materials for diverse commercial projects.
Recruited, structured, and managed dedicated cross-functional teams of SEO specialists and content writers to execute client campaigns.
Managed a team of nine, including six writers across Mumbai and Delhi and two SEO executives, overseeing full content production.
Produced medical industry-focused SEO content including blogs, PRs and website pages.
What I write, in every format.
From a single landing page to a full campaign, every format, covered.
01
Web & Landing Pages
Site copy and conversion-focused pages built to hold attention and drive action.
02
Blogs & Long-Form
In-depth, SEO-led writing that ranks and actually gets read.
03
Social Media
Short-form content tuned for fast-moving feeds and shorter attention spans.
04
Video Scripts
Scripts that translate ideas into something that holds up when spoken aloud.
05
Sales & Print Copy
Brochures, flyers and product copy built to sell, on screen or in hand.
06
Lifecycle and campaign copy written to get opened, read and clicked.
Recent writing.
My thoughts on copywriting, editing, SEO, AI and the wider world of digital marketing.
Stay In Touch
A friendly note now and then, nothing more.